Home security goes mobile
11:48 AMBilly Smith II : Chronicle
Richard Weck displays an iPhone app. Weck is a recent Xfinity customer whose home security system is outfitted with several new technologies that weren't available when he built his west Houston house 7½ years ago.
Amissed plane connection after a family vacation to Disney World left Richard and Renee Weck in one city and their 4-year-old daughter with her grandparents in another. Instead of flying home to Houston together, the Wecks were going to be several hours behind.
So Richard Weck pulled out his iPhone and tapped into the latest technology to have gone mobile — home security. From an airport in Philadelphia, he was able to disarm the burglar alarm at their house so his sister could run by, drop off the pets and retrieve the car with the child-safety seat in time to pick up the earlier group.
"To me, that's extremely convenient," said Weck, who works in software sales and admits to a fondness for the latest technology.
In the multibillion-dollar home-security industry, being state of the art means offering mobile apps, Internet-based remote access and expanded video monitoring. Other innovations beyond the set-it-and-forget-it systems of the past include applications that allow homeowners to turn lights off and on and even adjust their thermostats while they're away.
The cable company Comcast reports high customer interest in these expanded services, which it began rolling out throughout the greater Houston area last July as Xfinity Home Security. Senior vice president Doug Guthrie said today's customers are comfortable with technology.
"I don't know many people who aren't moving over into smart phones," he said. He added, "I liken this to an ATM. There was a generation that didn't think they'd ever use it. Now, they all use it."
Timothy Whall, chief executive of Protection One, the country's second-largest electronic-security company, with 1.4 million residential and commercial clients, including about 20,000 in the Houston area, agreed that customers expect "a lot more functionality" than they did in the past. And they want to connect through smart phones, iPads and other portable devices.
Insurance discounts
About one in five homes have some type of security system, providers say, and many insurance plans offer discounts after installation.
In traditional systems, a homeowner would simply set the alarm before leaving the house or going to bed at night. In case of activation, the monitoring station calls the home and maybe a backup number. If no one can be reached, police or fire departments are called.
The new alarm systems offer several improvements, providers say: They no longer require a land-line telephone, for one thing, and activation alerts can be sent immediately via text message or e-mail, giving people timelier information and cutting down on false alarms to authorities.
Weck, who began his Comcast subscription for his home in a west Houston gated community last fall, recalled that he once triggered the alarm while fiddling with a balky back door and was pleased to see a text pop-up by the time he got to a side door that worked.
He said he also likes the ability to receive text notifications about non-alarm activity. He is set up for immediate alerts any time a door is opened between 8 a.m. and 5 p.m. When his daughter is older and in school, he said, he and his wife will be able to get alerts if the door is not opened between 3 p.m. and 5 p.m.
"I wanted something that utilizes state-of-the-art-technology," Weck said, "and this one seemed to fit the bill."
Falling prices
Don Boerema, chief marking officer for Florida-based ADT, the largest player in electronic security, with $2 billion in U.S. residential business alone, agreed that customers will increasingly demand "lifestyle" add-ons in the future.
Plus, he said, it's become more affordable due to falling prices of technology and the relative ease of installing wireless hookups.
Comcast took over a traditional home-security business from Time Warner in 2008 and last year upgraded the system to make the newest in alarm technology available to customers throughout its service area, which runs from The Woodlands to Galveston. The company, which does not discuss subscriber figures, charges $29.95 for a basic Xfinity package after installation and a preferred package for $10 more, with video available for an additional $5.
The preferred package includes a touch-screen control pad for inside the home and full access to a Web portal for remote operation. The system can be connected to smoke and carbon-monoxide detectors, video cameras or lighting- and thermostat-control equipment for an additional cost.
ADT began comparable services last October, offering its ADT Pulse for a monthly fee of up to $57.99. Spokesman Bob Tucker noted that one Houston-area customer uses the remote-access system to turn on his home hot tub during his hourlong commute home from work.
Protection One's high-end system, known as e-Secure, starts at $45.95 per month.
Installation fees for the providers range from $49 to $399, depending on the type and amount of equipment that come standard.
Housing slump
The recent housing slump hurt many home-security firms and put some manufacturers out of business. But Whall said losses in new business were mitigated somewhat by fewer cancellations from people moving, which traditionally has been the source of most attrition.
He called the industry "very resilient" and said investors believe in its future. Last year, three of the biggest alarm companies - including Protection One, with 65 locations nationwide and annual revenues of around $350 million, and Brinks, which was acquired by ADT - were sold and analysts predict there could be more consolidation this year.
A January report from Global Industry Analysts confirms the negative impact of the economic slowdown, but contends that the market now appears poised to grow worldwide due to increasing concerns over burglary and terrorism and the falling costs of evolving technologies.
It also cites a growing cachet for the fancier services.
"Security systems are fast becoming lifestyle products for the consumers, thus opening new high-end market for the manufacturers and service providers," the report states. " ... Companies offering various novel and unique products as well as services are garnering considerable business in the burglar alarm market."
Just like Snooki?
A big part of this new wave likely will be the home-based video-camera monitor, which can let homeowners literally keep an eye on things - and pets, teenagers and contractors - around the house.
The same advances that have untethered text messages and e-mails from the personal computer can now put video at one's fingertips as well.
"Everybody loves seeing the video on their handhelds," said Whall. But, he added, "People like it. Not everybody buys it."
Whall estimated that one of every 25 systems sold by Protection One includes video monitoring. He said acceptance is growing, however, particularly among the younger generations that have grown up with reality TV.
"They seem to be OK with the camera following Snooki to the bathroom, for God's sake," said Whall, referring to the popular Jersey Shore character.
For thosestill worried about privacy issues, Guthrie and Boerema pointed out that videos are all encrypted, available only to customers with the correct password. Thus, there is no way for unauthorized people to view them, they said.
Boerema said ADT's portable cameras allow customers to move them around the house, as needs change. For example, he said, a parent may want to monitor a baby's room while the child is sleeping but move the camera to the family room while the baby sitter is over. When retiring for the night, homeowners could train it outside the front door.
Boerema said ADT's portable cameras allow customers to move them around the house, as needs change. For example, he said, a parent may want to monitor a baby's room while the child is sleeping but move the camera to the family room while the baby sitter is over. When retiring for the night, homeowners could train it outside the front door.
Weck, who is 42, said he is not opposed to having a video camera in his home. Rather, he said, he couldn't justify the additional expense at this time.
"It was," he explained, "more a financial decision than a concern for privacy."
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